DISCOVERY:
A customer first discovers Bottega Veneta through word of mouth, social media, or online advertising.
RESEARCH:
The customer begins researching the brand online, visiting the Bottega Veneta website, reading product reviews, and comparing prices.
CONSIDERATION:
The customer decides to visit a Bottega Veneta store or shop online, adding items to their cart and considering which products to purchase.
DELIVERY:
The customer receives their order, and if necessary, may return items or request an exchange.
POST-PURCHASE:
Bottega Veneta follows up with the customer to ensure satisfaction, offering promotions or encouraging them to leave a review.
ADVOCACY:
The satisfied customer recommends Bottega Veneta to friends and family, leaving positive reviews online and becoming an advocate for the brand.