Creative Objective.

Promote an existing brand through an integrated promotional campaign. Strategize a new way to attract NEW CUSTOMERS on a limited budget. Adjust branding depending on the connection it has with existing customers and future audience. This project should focus on primarily on promoting and growing the business.

RESEARCH

Founded in 1865, Stetson was born from the spirit of the West and grew to become an American icon. Stetson has been a global leader in headwear, a trusted household name around the world, and has become standard equipment for Western aficionados everywhere.
Future generations of Frontiersmen, Pioneers, Industrialists, and Trailblazers.
FUTURE GENERATIONS of Frontiersmen, Pioneers, Industrialists, and Trailblazers starting from PRESENT DAY.
SEX: Unisex AGES: 18-24 Residence: Rural Living & City Outskirts

2. IDEATION

3. PLAN

3a. Photoshoot Mood-board

Historically Stetson advertising has revolved around frontiersman, pioneers, and countrymen. I decide to take a different approach by attempting to create an aesthetic that resembled an urban/city cowboy; which could appeal to those of the younger generations of those laid the previous foundations of the ideal “cowboy”.

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3b. Ad Comp Mood-board

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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4. PROCESS

4a. Location Search

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

4b. Shooting Process

I teamed up with an amazing photographer by the name of Nina Wells, With the intentions to create a new collection that would appeal to a more youthful and urban demographic!